We're five years into the O'Reilly Emerging Technology Conference and the stuff of which it is made shows no sign of abating: bandwidth continues to broaden, storage grows ever larger and cheaper, and content keeps pouring from the firehose. How do we visualize all of this digital data, filter it, remix it, and access it in meaningful ways? The coming technical challenge is not about generating digital content-we have more than enough already. It's time to do something with that data. It's time to build The Attention Economy.

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