the logo, logotype, primary color and organizational typeface are set in the proverbial stone. the "fun" shirt (etc.) designs will come and go, as will the cafepress store at some point as it is replaced with a "real" store with more varied (and, yes, in some cases higher quality) merchandise. right now vs. right is definitely the case with the current store, but the main visual identity is decided.
the logo, logotype, primary color and organizational typeface are set in the proverbial stone. the "fun" shirt (etc.) designs will come and go, as will the cafepress store at some point as it is replaced with a "real" store with more varied (and, yes, in some cases higher quality) merchandise. right now vs. right is definitely the case with the current store, but the main visual identity is decided.